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Membership Websites – A Membership Website Can Reduce Your Customer Support Requests

You’ve set up your membership site and your ready for business. Or at least you think you are. You’ve completed your research and you know there is a demand for the content in your membership website. The content you need to get started is in place, you’ve setup and tested your payment processing. You’ve completed and submitted your press release. You’ve advertised in Google and Facebook and you’ve tweeted. People are chomping at the bit for you to officially start offering memberships. All that’s left to do is provide customer support to your paying customers. Whoa. Let’s stop and look at that last one. You want to eliminate as many customer support requests as possible even if you are not interested in offering any type of membership website. Let’s look at this a little closer.

You have one product that has a couple of bonuses. You certainly do not have the content to start a membership site but you would like to stop all of the support requests because your customers cannot find the email with the link to your product or they changed computers or some other reason. Of course the problem exacerbates itself if you have more than one product.

Actually, even if you only have one product, you do have the content for a type of a membership site called a download membership site. Instead of typing to hide your content with a strange URL which may or may not be in a password protected directory, you can setup a membership site where people go to download your content after they make a purchase. The advantage of this is twofold. First, your content is password protected in a membership site. You don’t have to worry about a search engine indexing content that you are selling. Second, you will stop getting support requests. If a member looses their password to your membership site, they simply request a new password at the membership site itself without any involvement on your part. The membership software will take care of resetting their password.

OK, you may be thinking that’s terrific, but I have a fixed term or an traditional ongoing membership site. How can I reduce customer support requests?

You can reduce customer support request by using your membership software email program or integrating the membership software with your autoresponder to send emails to your members.
You should have an email scheduled every time you want your members to do something. If they are in a modular course, you should have an email scheduled to let them know that a new module is available. You should send an email whenever you add new content. Like any business, you want to keep in touch with your customers.

If you want to reduce your customers support request for a membership site, the most important rule is never assume your customers know what they are suppose to do. Scheduled emails will reduce your customer support request immensely giving your more time to work on other aspects of your business.

Get more information about membership websites and your free membership report Earn Monthly Income.
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