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Membership Site Basics

Essentially, there are 2 types of membership sites. There are free websites and there are paid sites. These two kinds of websites have one thing in common. Their memberships are composed of people who have a common interest or share a common need. In this article I will focus on the paid sites.

Paid Membership Sites are set up on a Pay-For Content (PFC) basis. This online business model can be very lucrative but there are some considerations you should be aware of.

Content is King. For a member to pay a monthly fee for access to a password protected site there are to be real value in the content on the site or your member will not be with you very long. Your ability to charge for content is directly proportional to the value the member perceives to get from the unique content.

Member sites can offer exclusive articles, information, or even a service (like music, software, games, ebooks). People are willing to pay for online content. The amount of unique content is reflected directly in the ultimate success of your site.

Paid for membership sites are built by organizations or people with the purpose of making money by giving hard to find data, access to specialized information or lists, or instruction in a variety of fields. Membership sites are owned and operated by people who either own the sites or who are hired by the site owners to check and oversee them. The topics for paid for membership sites are even more diverse than the free sites and surely more specialized.

You don’t have to be a expert to have a Membership Site. For instance there are several Stock Trading Membership Sites where the owners are testing different Trading Robots on demonstration (free) accounts and reporting the results. So if you were thinking of purchasing one of these robots and wanted to keep current on the latest you would join as a member. That way you save time and money not having to purchase the robot an test it yourself. I’ve seen prices as high a $75/month for this type of information but compared to the cost of buying and the time to test a robot it may be well worth it to you, and since market conditions constantly change the robots that work the best change also.

Content, with full resell rights, for your Site can also be purchased from 3rd party suppliers. You can then leverage your one time purchase and keep your members happy with the perceived value.

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