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What Price Should I Charge For My Membership Site?

Most people who run membership sites price their access way too low and that is a big mistake. You need to price your membership site at a point where there is resistance, where you have to do actually work a little bit to get that sale. And the reason for that is because even when you double your membership price, you usually don’t have to work twice as hard to get that sale.

Imagine if you had a thousand members in a membership site paying $20 a month and you suddenly realized that they would have paid $50 a month. You didn’t have to do any extra work, you just had to change one number and yet you didn’t. So you should be pricing your membership site at the highest price the market will bear. That based the question, “What should you charge for your membership site?”

You should charge at least $197 for live training, at least $97 per month for weekly video training and at least $27 per month for monthly video training. Do you offer live training? If so, do yourself a favor and price at $197 or above. I come across too many people who work so hard and run a live webinars, teleseminars, call-in days, personal critiques and then they’re only charging $47 a month or $97 a month and it’s just terrible.

If you’re doing this kind of a live training course, if it’s monthly, charge $200 a month or higher – always be working to increase your coaching rate. If this is just a fixed-term class like a four week class then charge a flat fee of $200 or higher. And when I say higher, I’m serious – $197 is the bare minimum you should be charging for a live training course because your e-books and your video courses have to be priced a little bit less than that. If you’re coaching’s already priced so low, how are you going to justify pricing your e-books even lower? Please remember your time is valuable, charge $200 or more for live training.

If you’re offering weekly video training, a new lesson every week then you should be charging $97 per month. This means somebody gets four lessons every week and maybe a few reminders which is more than enough to justify a $100 a month. That’s $25 per lesson and whether that $25 covers an hour lesson or a half an hour lesson that is a really good deal.

It’s a little bit lower than the live coaching because you are not presenting these as live webinars. These are videos you recorded for, maybe they’re videos recorded in response to comments on your membership site but there is no live interaction other than the ability to leave comments. So charge $100 at least per month for these weekly videos.

Now, what if we have a smaller membership site? What if we have some short videos or let’s just say one impactful lesson per month? You should be charging a bare minimum of $27 per month. Again, I see people set up membership sites and they’re so scared they only charge $5 or $9 for an entire month’s worth of access and they do it because they don’t believe in their own information.

Do whatever you have to do, just psyche yourself up, get proof, get testimonials, get reviews, get case studies but find a way to justify a higher price because usually you don’t have to do a lot of extra work other than typing in a new number. When pricing your membership site, price $200 or more for live training, $100 per month or more for weekly video training and $30 per month or more for monthly video training.